By Martin Gold
Univ. of Michigan, Ann Arbor. Presentation of the author's version of social psychology which makes a speciality of the reciprocal kin among the individual and the social setting.
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Additional resources for A New Outline of Social Psychology
What is the social nature of the values in the cells such that Persons A and B get certain quantities of satisfaction depending on their joint choices? In the terms of the social psychological model, the researchers have created a social organization. They have acted as the arbiters of social norms, assigning rewards and punishments for certain acts by individuals who are playing their prescribed roles. What appears to be a simple dyad turns out to include at least one other party, the creator of the objective matrix.
An “archeological social psychology” might contribute t o our understanding of how these contemporaneous givens evolved as they have. After all, evolution takes place in particular ecologies, and con-species mechanisms evolved under the influence of natural selection in certain social environments. Evolutionary psychologists invoke social psychological theory when they try to account for the nature of specific mechanisms by imagining, informed by the archeological evidence, what kinds of prehistoric social environments afforded reproductive advantages to the adaptations that seem to have evolved.
Learned content of experience, organized and stored in the memory apparatus of the organism, is another example, as is the institutionalization of normative components of cultural systems as constitutive structures of social systems. We hold that the boundary between any pair of action systems involves a “zone” of structures, components or patterns which must be treated as common to both systems, not simply allocated to one system or the other. For example, it is untenable t o say that norms of conduct derived from social experience, which both Freud (in the concept of the superego) and Durkheim (in the concept of collective representations) treated as parts of the personality of the individual, must be either that or part of the social system.
A New Outline of Social Psychology by Martin Gold