By Stuart Oskamp
ISBN-10: 0805847693
ISBN-13: 9780805847697
ISBN-10: 1410611965
ISBN-13: 9781410611963
Awesome advances caused by new study findings, dimension methods, frequent makes use of of the web, and more and more refined ways to sampling and polling, have influenced a brand new iteration of perspective students. This broadly revised version captures this pleasure, whereas last grounded in scholarly research.Attitudes and critiques, 3/e continues one of many major ambitions of the unique variation - breadth of insurance. The ebook completely reports either implicit and specific measures of attitudes, the constitution and serve as of attitudes, the character of public opinion and polling, perspective formation, verbal exchange of attitudes and critiques, and the connection among attitudes and behaviors, in addition to theories and learn on perspective swap. Over 2,000 references aid the book's clinical integrity. The authors' moment target is to illustrate the relevance of the subject to people's lives. in this case, the second one a part of the publication examines a number of the subject matters and examine findings which are salient on this planet this day - political and overseas attitudes (including terrorism), balloting habit, racism and prejudice, sexism and gender roles, and environmental attitudes.
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Additional resources for Attitudes and opinions
Example text
Another common human charac teristic, which is also related to the availability heuristic, is too much reliance on vivid or concrete information, such as that provided by a specific instance. For example, suppose you are trying to decide what college courses to take or what kind of car to buy. If you are like most people, you will tend to be strongly influenced by vivid bits of specific in formation from a friend or acquaintance—for instance, that they took a particular course and thought it was terrific, or they bought a particular make of car and got a lemon.
Some of your judgments may be influenced by stereotypes that you already hold about different categories of people—about Southerners, overweight people, athletic types, or socialites. Even though you have only just met her, you will already have developed a set of expectations and opinions about her. All of these types of perception and judgment fall in the realm of social cognition. Social cognition refers to our thought processes about other people, ourselves, and social situations—that is, how we understand and make sense of social stimuli.
In a real-life situation, this phenomenon would mean that individuals would generally form a stereotype associating a minority group (or any outgroup that was seldom contacted) with various uncommon traits or behaviors. Some of these traits could be favorable ones, but because negative traits like criminality are generally quite rare, stereotypes are usually composed mostly of negative traits. Illusory correlation can be seen as an example of the availability heuristic at work. The rare, extreme behavior is apt to be more memorable than more common traits.
Attitudes and opinions by Stuart Oskamp
by Donald
4.5