By Deborah J. Terry, Michael A. Hogg
The explanations why humans don't constantly act in accord with their attitudes has been the point of interest of a lot social mental examine, as have the criteria that account for why humans swap their attitudes and are persuaded via such impacts because the media. there's robust aid for the view that attitude-behavior consistency and persuasion can't be good understood regardless of the broader social context during which we are living. even though attitudes are held via members, they're social items to the level that they're prompted through social norms and the expectancies of others. This publication brings jointly a global staff of researchers discussing inner most and public selves and their interplay via attitudes and behaviour. the consequences of the social context on attitude-behavior kinfolk and persuasion is the vital topic of this publication, which--in its mix of theoretical exposition, critique, and empirical research--should be of curiosity to either uncomplicated and utilized social psychologists.
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Additional info for Attitudes, Behavior, and Social Context: The Role of Norms and Group Membership
Although Kohlberg's (1984) theory emphasizes the role of individual cognitive development more than do the explanations offered by Hoffman (1983) and Vygotsky (1978, 1981), one aspect of cognitive development that is vital to the development of a moral orientation is < previous page page_28 next page > < previous page page_29 next page > Page 29 decentering. In social terms, this entails the ability to regard a situation from another person's perspective. This provides a point of contact with Hoffman's approach, in which empathic response to another's suffering plays an important role.
As a further speculative departure, one could imagine that long-term interests are sometimes captured within people's self-identities in a way in which they are not captured in people's attitudes toward specific behaviors, insofar as identities incorporate rules for action. Attitudes toward specific behaviors may be more likely to capture relatively transitory, ephemeral, or context-bound motivations relating to shorter-term goals. , Ainslie, 1992). < previous page page_41 next page > < previous page page_42 next page > Page 42 Although not supported by much experimental evidence to date, Ainslie (1992) suggested that people may adopt "precommitting devices" with which they cope with conflicting desires: either to influence their future motives or to place "physical limitations on future behavior" (p.
Strength from blood ingestion). Experimental evidence also suggests that people make judgments about others based on the food that they eat (Guthrie & Sparks, 1996; Stein & Nemeroff, 1995); the aphorisms "you are what you eat" and "tell me what you eat and I will tell you what you are" are often noted approvingly in this research area. Conceived more broadly, consumption, like food, can function to establish and bolster a sense of identity and to express differences between social groups (Bourdieu, 1984; Fischler, 1988): "Commodities are not just objects of economic exchange; they are goods to think with, goods to speak with'' (Fiske, 1989, cited in Bocock, 1993, p.
Attitudes, Behavior, and Social Context: The Role of Norms and Group Membership by Deborah J. Terry, Michael A. Hogg