By Joe Weinman
The final consultant to assessing and exploiting the client worth and profit capability of the Cloud
A new enterprise version is sweeping the world—the Cloud. And, as with every new expertise, there's a good deal of worry, uncertainty, and doubt surrounding cloud computing. Cloudonomics significantly upends the traditional knowledge, truly explains the underlying ideas and illustrates via comprehensible examples how Cloud computing can create compelling value—whether you're a purchaser, a supplier, a strategist, or an investor. Cloudonomics covers every thing you want to think about for the supply of industrial ideas, possibilities, and shopper delight in the course of the Cloud, so that you can comprehend it—and placed it to paintings on your enterprise. Cloudonomics additionally gives you perception into while to prevent the cloud, and why.
- Quantifies how buyers, clients, and cloud companies can collaborate to create win-wins
- Reveals the best way to use the legislation of Cloudonomics to outline approach and consultant implementation
- Explains the possible evolution of cloud companies and ecosystems
- Demolishes the traditional knowledge on cloud utilization, IT spend, neighborhood clouds, and the enterprise-provider cloud balance
Whether you are ready for it or no longer, Cloud computing is the following to stick. Cloudonomics presents deep insights into the company worth of the Cloud for executives, practitioners, and strategists in nearly any industry—not simply know-how executives but in addition these within the advertising, operations, economics, enterprise capital, and fiscal fields.
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Extra info for Cloudonomics, + Website: The Business Value of Cloud Computing
43. Ashlee Vance, “The Cloud: Battle of the Tech Titans,” Bloomberg Businessweek, March 3, 2011. chan=magazineþchannel_topþstories. 44. John Dillon, conversation with the author, January 29, 2012. 45. /whitehouse/status/149237000522825729/photo/1/large. 46. Colleen Curtis, “President Obama: Extending Payroll Tax Cut Is a ‘Boost We Need Right Now,’” The White House Blog, December 23, 2011. gov/blog/2011/12/23/president-obama-extending-payroll-tax-cutboost-we-need-right-now. c01 13 June 2012; 16:30:24 16 Cloudonomics 47.
37 Beyond Business If you are reading this book, you probably already know that such applications must be delivered out of enormous data centers, the size of one or more football ﬁelds, specially sited based on low power and cooling costs, leveraging state-of-the art broadband ﬁber and fourth-generation networks that connect such data centers to advanced technology endpoints such as high-deﬁnition smartphones and tablets. Or must they? In fact, while you may think of these as advanced applications only for use in the developed world, emerging affordable mobile technologies, hardened, containerized data centers, and new middle earth orbit satellites will enable cloud-based applications just about anywhere in the world.
Clark, Omar A. El Sawy, and Francis Pereira, “Capabilities, Conﬁgurations and Customer-Contexts: A Business Model Framework for the Process of Digital Service Innovation,” Paciﬁc Telecommunications Council Conference Proceedings, January 2012. pdf. c02 13 June 2012; 16:34:7 CHAPTER 3 Cloud Strategy As we discussed in the last chapter, one school of thought argues that IT—and thus the cloud—is a commoditized utility: Like running water or electricity, it’s nice to have but hardly strategic. This argument fails to explain the runaway success—in market capitalization, revenues, and proﬁts—of the leading cloud service providers such as Google and Facebook.
Cloudonomics, + Website: The Business Value of Cloud Computing by Joe Weinman