Communication and Social Influence Processes by Charles R. Berger, Michael Burgoon PDF

By Charles R. Berger, Michael Burgoon

ISBN-10: 0585192650

ISBN-13: 9780585192659

ISBN-10: 0870134876

ISBN-13: 9780870134876

Communications and Social impact Processes examines the relationships among verbal and nonverbal communicative job and social impact strategies in a brand new mild. The authors of the 8 essays contained during this paintings have deserted the slim constraints of the traditional experimental paradigm, and stream towards redefining the relationships among verbal exchange and social impact strategies. This quantity doesn't examine the social impression venue as one during which a unmarried resource disseminates a message to an audience—as anyone proposing a public speech. as an alternative, social effect is considered from a wide array of views, together with individual-level methods like cognition, language, and character; interplay- established procedures like deception, compliance-gaining, and social alternate; and macro social community interactions. 

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Some analysts have concluded that planning disasters in the public policy domain frequently stem from the inability of planners to anticipate relatively obvious limitations in their plans (Hall, 1982). There is a tendency, for example, for transportation planners to assume that new transportation technologies will work flawlessly when first implemented. In fact, Page 15 new technologies are almost certain to demonstrate a significant number of problems that require both time and money to remedy.

Consider, for example, the case of people who receive telephone calls meant for others in which the caller is seeking to inform the intended recipient of the call that a close relative of theirs has been killed in an automobile accident. It then falls upon the third party, who just happened to be present when the telephone call arrived, to inform the intended recipient of the death. For most individuals, except those who have to deliver such news to others on a regular basis, the construction of messages designed both to provide the necessary information to Page 4 the intended recipient and to do so in such a way that the amount of emotional distress experienced by the recipient is minimized involves careful choice among numerous communicative alternatives and is, thus, an exercise in decision-making under uncertainty.

For example, informing an individual that they just have won $100,000,000 in a lottery versus telling someone that they will die within a few months of a painful terminal illness will produce considerable variance in the affective responses of message targets. However, even at the extremes, perverse emotional responses are possible. Individuals may be considerably less than euphoric about winning a lottery when they recognize the potential negative impacts the public notoriety they receive may have on their lives, and individuals whose lives are hopeless in a social-psychological sense may welcome the news of a quick and natural end to their living hells.

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Communication and Social Influence Processes by Charles R. Berger, Michael Burgoon

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